Japanese Meat Fair


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Japanese Meat Fair

6 (Thur) - 26 (Wed) Apr 2023
@ Harbour City, Times Square, ifc mall & New Town Plaza stores

city’super’s Meat Team is committed to providing Hong Kong with premium meat. There are nearly 200 types of meat at the Japanese Meat Fair, including Yamagata Otome Ushi, Matsusaka Beef, Hokkaido Whey Pork and Nagoya Cochin Chicken.

As part of the fair, almost 50 dishes made with Japanese meat are available at AMAZING FOOD HALL, FusionDeli, Little Mermaid, iza’bis by city’super and MIKURA by city’super, including exquisite dining, premium lunchboxes and savouries. Enjoy delicious Japanese meat all day long.

Japan A5 Grade Yamagata Beef Direct from Farm

First up at the city’super Japanese Meat Fair is, of course, our long-time signature product. city’super purchases whole black wagyu Otome Ushi, or heifers, that are over 30 months old from Yamagata Prefecture. This type of cattle is very rare and precious, and makes what is considered the best Yamagata beef on the market. Through long-term fattening, the melting point of the fat of Otome Ushi can be as low as 14.7℃, which is much lower than that of normal wagyu, at 25.9℃. The low-fat-melting point guarantees a melt-in-the-mouth experience.

Combine the finely textured Japan Yamagata Chilled A5 Grade Wagyu Beef Striploin with fluffy Japanese rice and tasty sauces for a simple yet highly satisfying and umami-packed meal.

Popular Condiments:

Seiyufoods Garlic Miso BBQ Sauce
The fragrant black garlic and miso can bring out the umami and sweetness of meat dishes. Also great when poured over egg and rice.

Seiyufoods Garlic Soy Sauce BBQ Sauce
Garlic is added to the soy sauce base for aroma and sweetness that will stimulate your appetite. Apart from being a great yakiniku sauce, it is also excellent with fried rice, cold tofu, fried eggplant or pasta.

Seiyufoods Garlic Ponzu Citrus Vinegar BBQ Sauce
A citrus vinegar sauce specially made for meat. With the sweetness of onion and the rich flavour of black garlic, it can neutralise the greasiness of meat, and can be used as a marinade or for burgers or steaks, or with stir-fries.

Award-winning A5 Grade Matsusaka Beef

A specialist in raising Matsusaka Ushi, Ito Farm has over 60 years of experience of doing so. Pure-bred black wagyu heifers are carefully fattened for close to 40 months to achieve a well-distributed and extremely refined marbling and a melt-in-the-mouth texture. When wagyu reaches 35 months old, the saturated fatty acids contained in the meat will convert to unsaturated fatty acids, well known for their health benefits, and get a silky texture. Ito Farm has been awarded for three consecutive years with the Grand Champion Cattle Prize in the prestigious annual Matsusaka Beef Carcass Contest, demonstrating the farm’s expertise and craftsmanship in raising exceptional cattle.

If you want to savour the original taste of Matsusaka beef, we recommend pan-frying the wagyu in its own fat, then adding a drop of a soy sauce specially created for beef to take the aroma and umami of the meat to the next level.

Must-have Condiment: Kanzaki Gyusho Fermented Aged Beef Soy Sauce
Made with Japanese wagyu beef and koji; the umami of the beef is even more intense after fermentation. Just a few drops can enhance the flavour and depth of a dish.

Sweet and Tasty Whey Pork Directly from Hokkaido Farm

Hokkaido Whey Pork is one of the best-known brands from Tokachi District, Japan. The breeding and raising process is strictly monitored, and the pigs are then flown directly to Hong Kong. They are raised in a natural, stress-free environment and their feed is supplemented with whey 80 days after birth. The pork has a mild aroma and a sweetness, and is low in fat and high in protein.

How about enjoying a bowl of Hokkaido Whey Pork Don and savouring local Tokachi flavours?

Must-have Condiment: Sorachi Sauce for Tokachi Style Pork Rice

A delicious sauce that can be used for simple cooking of the local “pork bowl” dish in the Doto, Tokachi and Obihiro regions of Hokkaido. With a base of soy sauce and sugar and without diluting it with water, the sauce is fragrant and sweet.

Firm and Chewy Nagoya Cochin Chicken

One of Japan's most famous chicken breeds, the Nagoya Cochin Chicken is a native breed with a century of history, and was once endangered due to impact of imported chicken. Fortunately, it was preserved thanks to the efforts of local chicken farmers in the 1880s and became the town’s signature breed. city’super’s Nagoya Cochin Chicken is flown directly from the farm to Hong Kong. It takes 3 times the feed and 2.5 times longer to raise Cochin Chicken compared to normal chicken. The meat of Cochin Chicken is firm, chewy and extra flavorful.

At the Japanese Meat Fair, you can find products such as Frozen Nagoya Cochin Chicken Thigh and Chicken Wing with Tip, which can be made into dishes like chicken amazake stew and deep-fried chicken wings. Enjoy the flavour and texture of Nagoya Cochin Chicken the way you like it.

Must-have Condiments:

Marukome Amakoji Sweet Malted Rice Fermented Seasoning
This sweet fermented seasoning made from rice koji can be used to replace granulated sugar in everyday cooking.

Sanwa Corpo Karaage Fried Chicken Seasoning Sauce
A thick seasoning for fried chicken made with Nagoya chicken stock for extra flavour as well as ingredients such as koji soy sauce, garlic and ginger. With this sauce, you can easily make mouth-watering, restaurant-quality fried chicken at home.

3 Quick Meal Ideas:

Delicious Meat Dishes You Can Make in 10 Mins

Want to make healthy and heart-warming bento for your family and yourself but worried about all the preparation? The Japanese Meat Fair brings you an array of high-quality ingredients that can be made into simple, healthy, tasty dishes that can be prepared quickly.

1. Stir-fried Offal Bento

Key Ingredient: Starzen Japanese Hokkaido Frozen Beef Organs - Spicy Garlic
Made with specially selected fresh beef offal from Hokkaido, as well as chillies, garlic and Sichuan peppercorns. Japanese Frozen Pork Organs - Soy Sauce and Japanese Frozen Beef Small Intestine and Organs - Garlic Miso Sauce are also available.

Ito Farm Matsusaka Beef Rice Topping
This sukiyaki-style topping made with carefully selected premium Matsusaka beef is perfect with rice. Sprinkle the topping over warm white rice and add an egg to enjoy an easy, tasty dish. This topping can also be used for making fried rice or as a seasoning for okonomiyaki. Zenta Kobe Beef Rice Topping - Sukiyaki Flavourand Sinmura Kagoshima Beef Sukiyaki Style Rice Topping are also available.

2. Pan-fried Pork Chop Bento

Key Ingredient: Imahan Japanese Frozen Yamato Pork Loin Steak - Soy Sauce
With over 127 years of history in Tokyo, popular restaurant Ningyocho Imahan uses the tender, finely textured Yamato pork as a main ingredient. After defrosting, the marinated pork chop can be pan-fried on both sides over a medium heat. Shogayaki and Miso flavours are also available.

3. Keichan Stir-fried Chicken Bento

Key Ingredient: Tonodelica Keichan Seasoned Ena Chicken - Soy Sauce and Garlic
Keichan is a local, everyday chicken dish from Gifu Prefecture. Made with Ena chicken grown in the rich natural environment of Ena City and a secret seasoning. Simply serve with lettuce and reheat in the microwave.

Great Value for Money:

Affordable, Delicious and Versatile “Kiriotoshi” Cut

“Kiriotoshi”, which means “leftover pieces of meat from slicing”, are sliced meat that are different in size but uniform in thickness. Thanks to their versatility, they are great for sukiyaki, shabu shabu, beef bowls, curries or stir-frying with vegetables. At city’super, our kiriotoshi cuts may include sirloin, oyster blade or chuck, so you can discover your favourites.

Make your way to the Japanese Meat Fair and bring home the Japan Yamagata Premium Wagyu Beef Kiriotoshi Set or Japan Hokkaido Whey Pork for Kiriotoshi to make an affordable, scrumptious Japanese-style feast at home.

Nikujaga (Japanese-style Potato and Meat Stew)

Must-have Condiment: Kawanaka Sukiyaki Warishita Soy Sauce
This Japanese-style soup base is made of thick-cut dried bonito and kelp. Fermented thick soy sauce and fish sauce are added to enhance the taste. The sauce is sweet and rich, and can be used as an everyday sweet soy sauce.

Gyudon (Japanese Beef Bowl)

Must-have Condiment: Yoshioka All-Purpose Miracle Sauce
This Kyushu sweet soy sauce is paired with red wine to intensify its richness and umami. A must-have to enhance the flavour of dishes.

Shogayaki (Japanese-style Ginger Roasted Pork)

Must-have Condiment: Kayanoya Shogayaki Seasoned Ginger Sauce
Made with Japanese ginger purée and apples, it has a fresh, fruity aroma. Can be used to make ginger roasted salmon.

Ultimate Indulgence:

Beer with Meat

What do you like to eat while drinking beer? At the Japanese Meat Fair, we’re delighted to recommend various delicious meat products of different textures and flavours to go with your favourite beer.

Top Picks:

Fine Yamagata Corned Beef
Yamagata minced beef is slow-cooked to give it a creamy soft texture. The umami flavour intensifies with every bite. You can enjoy this fragrant, savoury corned beef as it is, or pair with bread or crackers.

Akikawa Fried Chicken
Made with carefully selected Japanese chicken. Crispy on the outside and tender and juicy on the inside. Can be enjoyed as is or with drinks. Very easy to eat – simply reheat in the microwave or oven. Chicken shomai, dumplings and other instant chicken dishes are also available.

Nissin M.Foods Tonpi Pork Skin Snack – Salt / Spicy / Smoked Flavour
An excellent beer snack made with high-quality pork skin. Crunchy and non-fried, these pork skin snacks are utterly moreish.

West Coast Brewing Full Hop Alchemist 19 - Throwback Series Hazy Double IPA (Alc. 8.5%)
With notes of sweet yellow fruits such as mango and papaya, as well as a lovely citrus aroma and a refreshing texture reminiscent of tropical pine and grass. Silky smooth on the palate with a citrus candy-like finish.

Simple and Quick Cuisine:

3 Best-selling Japanese Ingredients

Don’t have enough time to cook but still want to recharge with a delicious meal? Head on over to city’super to shop from our selection of ready-to-eat products and enjoy a taste of Japan any time, anywhere.

Task Foods Yamagata Wagyu Black Beef Curry
This curry sauce is made with an original recipe of spices as well as a rich gravy and tomato. Black wagyu beef is slow-cooked until soft and tender, while the mushrooms are firm and smooth. Simply reheat by placing the whole packet in hot water, and enjoy delicious and rich wagyu curry.

Frieden Pork Burger Curry
Made from carefully selected Japanese Yamato pork with a delicate texture and mouth-watering flavours. The curry is crafted with 40 kinds of spices for extra richness and smoothness.

Arden Kyoto Ungetsu Egg and Chicken Topping for Donburi Rice
The production process is supervised by Ungetsu, a kaiseki restaurant in Kyoto with a history of over 50 years. Premium ingredients like firm and sweet Awa-odori chicken and fresh eggs are used. This dish retains the traditional flavours of the time-honoured brand while highlighting the freshness of the ingredients.

Join Japanese Meat Fair Game to Win A5 Grade Otome Ushi Direct from Japan

As a wagyu fan, complete the steps below, guess the meat at the Meat counter at selected physical stores below and answer three questions during the activity period. The first three participants with the correct answers to all three questions during each activity period will each win a set of Yamagata Otome Ushi beef with sake* (total nine winners), so they can relish a range of flavours direct from Japan.

Activity Period

  • Times Square store: 6 (Thur) - 12 (Wed) April 2023
  • New Town Plaza store: 13 (Thur) - 19 (Wed) April 2023
  • Harbour City store: 20 (Thur) - 26 (Wed) April 2023

  • How to play

    1. Follow @crafting_better_meat on Instagram (https://www.instagram.com/crafting_better_meat/)

    2. Tag 2 friends in the game post

    3. Complete the application form and answer the questions in the link


    The winners will be notified by city’super via Instagram direct message with details of redemption on or before 3 (Wed) May, 2023.

    Click here for more detail.

    *Terms and conditions apply.

    Japanese Meat Fair IG Game - Free Tasting

    Calling all meat lovers! Take the chance to sample some of the very finest gourmet meats from the city'super Japanese Meat Fair by joining our Instagram game and getting a free tasting^. Until 26 (Wed) April 2023, write “#Meat” in the comments section below our Instagram post to receive a complimentary free tasting e-coupon* and enjoy a free tasting of a selected item in Japanese Meat Fair promotion area at city’super physical store, unless otherwise stated, on designated date and time.


    Promotion period: Until 26 (Wed) April 2023
    Free tasting: 2:15pm to 8:30pm


    How to play

    1. Follow @crafting_better_meat on Instagram (https://www.instagram.com/crafting_better_meat/)

    2. Like the game post on Instagram

    3. In the game post comments section on Instagram, tag 3 friends and enter “#Meat”

    4. Get a free tasting e-coupon via Instagram inbox


    *The e-coupon is valid until 26 April 2023. The quantity of gifts is limited to 800pcs are available on first-come-first-serve basis while stocks last. Only one gift can be redeemed per customer and per Instagram account.

    ^Please click here for the gifts details and terms and conditions.