Integral to the city'super concept is sharing our passion for food and living well. Friendly customer service and a great shopping environment support our fine products. This unbeatable combination means that city'super can deliver an entertaining and friendly shopping experience to customers every time. Our one-stop-shopping layout ensures that we meet customers' daily needs, as well as stimulating their 'wants' with our trendy lifestyle offerings.

The three core components of city'super include the Food Market, the Life Division, and the cookedDeli.

LOG-ON has three main merchandise categories which have been carefully designed to appeal to our modern, fashion-conscious customers. They are:

• Life Division: lifestyle products
• Fashion: cutting-edge fashion by OZOC
• Be Cafe

For consumers looking for the latest and best fashion accessories, gadgets, stationery, interior decorating products, kitchenware and personal care items - LOG-ON is the place to go.

Our vision and mission is to become a global retailer focused on wholly satisfying the lifestyle demands of our metropolitan customers by providing them with high quality, internationally sourced merchandise which is ethically and environmentally responsible.

Our merchandise includes quality food and lifestyle products which meet the needs of our customers, complemented by inspirational and exciting products which stimulate their desires as well. city'super is a creative retailer which carefully tailors each of the outlets to our target customers, thereby creating a unique shopping experience for all our customers.

Our merchandise includes food and lifestyle products that meet the "needs" of our customers, as well as offering exciting and inspirational products to stimulate their "wants".

We will be a creative retailer that tailors each outlet to create a unique shopping experience for our target customers. We are committed to providing high quality, healthy products which are environmentally responsible.

We aspire to become a global enterprise focusing on:

1) Staff with a global outlook and professional knowledge and skills
2) Global Merchandising Network
3) Global Management System
4) Global retail stores in major metropolitan cities

1997
Mar city'super card launched.
Apr PGI International formed.
Dec iTV Home Shopping launched.

1998
Oct Internet Online Shop officially created.
Dec e-Gift Card launched.
Dec The second city'super store opens at Harbour City, TST.

1999
Jan Powder Shop opens at Telford Plaza, Kowloon Bay.
Dec LOG-ON, an interactive lifestyle store, opens at Festival Walk, Kowloon Tong.

2000
Dec super e-card launched.

2001
Nov cookedDeli opens in Silvercord, TST.
Nov Pit>in opens in Silvercord, TST.
Dec The 5th anniversary of city'super

2003
Jan super e-gold Card launched.
Oct The third city'super store opens at ifc mall, Central.

2004
Dec The first city'super store opens in Taipei, ¡V The Mall Store.

2005
Mar cookedDeli opens in apm, Kwun Tong.
Sep The fourth city'super store opens in New Town Plaza, Shatin.
Dec The first superlife culture club opens in New Town Plaza, Shatin

2006
Apr Festival Walk LOG-ON store rebranded and reopens.
Dec The second city'super store opens in Taipei - Fu Hsing Store.
Dec The second superlife culture club opens in Harbour City, TST.
Dec The 10th anniversary of city'super.

2007
Jun The third superlife culture club opens Times Square, Causeway Bay
Dec Website revamped

2009
May The second LOG-ON store opens at apm, Kwun Tong.
May The third city'super store opens in Taipei - Tien Mu Store.
May The first city'super cookbook has been launched.

2010
Jan The third LOG-ON store opens at iSQUARE, TST.
May The first city'super store opens in IFC building, Pudong, Shanghai.
Nov The fourth LOG-ON store opens at Langham Place, Mong Kok.

2011
Jan The fifth LOG-ON store opens in Tuen Mun tmtplaza, Tuen Mun.
July The sixth LOG-ON store opens in Maritime Square, Tsing Yi.
Dec The 15th anniversary of city'super.