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In the era of mobile phone photography, anyone and everyone can be a photographer. To distinguish a real photographer among the masses, we have to see whether they have the passion to seek out the best photo, by sparing no effort. For many, just carrying a whole set of equipment around has already scared most of them away. Fujifilm now proudly presents GFX 50S – the world’s lightest medium format mirrorless camera. The size of a normal DSLR camera, a light weighted body of less than 1kg, and a reasonable price, it overturns the common perceptions of big, heavy and costly traditional medium format digital cameras. This new product allows photographers to use the least amount of physical effort, so they can concentrate on taking professional high quality photos. On 28 Feb, Fujifilm GFX 50S will be internationally released, and one place you can find it in Hong Kong is at LOG-ON. Time to enter another exciting photography era.
Tradition Overturned: Professional Medium Format Camera Now in Your Hands
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Due to the size and price of traditional medium format cameras, it is no wonder they are considered to be the tools of professional photographers only. Rarely do those cameras appear out and about on the street, staying in studios most of the time because of its heavy weight. Today, Fujifilm GFX 50S overturns this concept, though its size, weight and price are that of a normal DSLR camera, it amazingly captures higher quality photos than that of a DSLR.
Focus Upgraded: The Best Outdoor Shooting Partner
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Outdoor shooting is not only a test on technique, but also on physical ability. Fujifilm GFX 50S is relatively portable compared to cameras of the same level. A great delight for all users, this new product has its single and continuous autofocus technology upgraded, making it an easy job when following a moving subject. It is suited to be a good travelling partner; recording stunning landscapes or using it for your wedding photos; taking pictures or shooting videos is efficient and it produces great results. It helps you leave brighter and clearer records for your memorable moments.
Vibrant Colour Reproduced: Catch the Charm and Temperament
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On top of the advantages of a high ISO and satisfying quality of normal medium format cameras, Fujifilm GFX 50S adds glamour with its attractive excellent colour reproduction. The brand is well-known for its films’ exceptional bright colour tones as well as its unique atmosphere, which fascinates numerous fans worldwide and is popular for artists to use for creations. The new GFX50S carries this charm along with it and continues to surprise the world with its high quality optical performance.
LOG-ON continually brings you the latest trendy lifestyle information; and now they are releasing this incredible new camera internationally at the same time. Together with its medium format lenses, large format lenses, and broadcast TV lenses, in order to cater to the needs of all types of photographers. Now you can equip yourself with this set of professional tools and get ready to shoot your best work.
Fujifilm GFX 50S Body HK$50,999
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GF63mm F2.8 R WR HK$11,799
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Limited quantity available at LOG-ON now.
GF32-64mm F4 R LM WR HK$18,299
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GF120mm F4 R LM OIS WR Macro HK$21,399
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