Global Delights,
Tailored for Your Life

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From farm to table, from essentials to premium — We curate the best for your lifestyle.

To appeal to home cooks and food lovers, our international gourmet food market offers the very best artisan ingredients, including fresh fruit and vegetables, seafood, meat, fine wines, health foods and snacks.

Since its founding in 1996, city’super has been a trusted destination for discerning shoppers seeking premium quality and global variety. With multiple stores across Asia, we have curated a collection of over 300 world-class brands and established direct partnerships with farms to ensure freshness and safety. At city’super, we are dedicated to bringing the world’s finest offerings to your table, ensuring every experience is exceptional.

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BRANDS MISSIONS STATEMENT

We curate the finest global food and wine to enrich lifestyles and foster a community of food lovers who share the joy of eating, drinking, and cooking.
Direct from Farms
Global
Presence
18
Hong Kong
4
Shanghai
3
Nanjing
1
Taiwan
10
Curated Premium Brands
300+

From daily essentials to indulgent treats, we bring the world's finest to your table.

Explore Our Top 8 Categories
Daily Necessities
Fresh Produce
Premium Seafood
Quality Meats
Breakfast & Bakery
Dairy & Eggs
Cheese & Cured Meats
Fine Alcoholic Beverages
Inspires Food Lovers to explore food and wine culture from the world​

What We Believe In

"Big glass windows" design encourages the staff to be organized, be hygienic, stick to the dress code and behave well

Quality Commitment

city'super was the first to introduce the single queue, which is more efficient, quicker and fairer for each customer.

Service Philosophy

city’super has bucked the trend by increasing the number of touch points​ for customers. By allowing greater opportunity for customers and staff to interact one-on-one.

Customer Experience

Bring surprises into the metropolitan city

Brand Ambassador

Chef Polar

Brand & Visual Identity

Simple, Stylish, Modern

Every Bag Counts

Say No To Plastic!

Say No To Plastic!

Over 90% of super e members bring their own bags. Let’s go plastic-free and cherish Earth together

Download Our App

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Earn More!

Customer Testimonials

Grew together with city'super.
There are exciting things on the shelves and everyone's palate started changing​
Judy | 20 yrs+ super e-gold member​ (VIP)
One-Stop Shop
city'super really changed the landscape of dining and cooking in Hong Kong. ​
Crandall | 15 yrs+ super e-gold member​ (VIP)
Gourmet Showrooming
Intent on selling food like fashion, the idea had never occurred to any other Hong Kong supermarket.​
Annie | 10 yrs+ super e-gold member​

Find city'super in Hong Kong

Explore our city’super stores across Hong Kong: from premium products to exceptional service,
we bring you the best shopping experience

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