super e & super e-gold Membership
e-gold Membership
city'super HK APP

super e Membership Programme

super e Membership

Act now and be our super e member1 → click here

Spend More, Earn More

Every HK$1 net spending = 1 Loyalty Point

1,000 Loyalty Points = HK$10 eCoupon2

Instant Discounts

Enjoy daily "Member Price" offers with up to 10% off on selected items, giving you instant savings on your purchases.

Variety of Rewards

  • Happy super e Journey: Unlock exclusive eCoupons by completing fun spending missions.
  • Quiz & Earn: Answer simple trivia questions in members-only quizzes to score bonus points effortlessly.

Birthday Offer

Celebrate your special day with a one-time 10% off shopping discount, valid throughout your birthday month.

Member Exclusive Shopping Days

Unlock extra discounts and bonus points during special Member Exclusive Shopping Days.

super e-gold Membership

Accumulate a yearly net spending of HK$30,000 to enjoy more coveted privileges and brand experience for the next 12 months

Flexible Reward Redemption

Redeem points3 anytime for eCoupons to shop what you love: redeem now or save up for bigger rewards!

Year-round Discounts

Besides daily "Member Price" offers, enjoy year-round 3% off on all other items4 and up to 10% off at affiliated merchants, including ANTEPRIMA, ANTEPRIMA WIREBAG, ATSURO TAYAMA, COCKTAIL, MARIMEKKO, THE LITTLE SHOP and 45R.

Extra Perks

Receive an extra HK$50 eCoupon upon upgrading or renewing your membership

Premium Services

Delegated Checkout Counters, Priority Phone Ordering or Priority Hotline5 Services, as well as Free Home Delivery6 or Gifting Service and more.

Personalised Birthday Treat

Receive an exclusive city'super-branded gift reserved only for our esteemed super e-gold members!

Please also visit the membership program terms and conditions, FAQ and Privacy Policy.

  1. Free application for super e membership upon filling in online form at eShop or social media pages of city'super or LOG-ON, or visiting our physical stores. An administration fee of HK$40 will apply if a super e member requests for a physical card.
  2. One HK$10 eCoupon can be used for each HK$30 spent at city'super, LOG-ON stores, two HK$10 eCoupons for each HK$60 spent, and so on. Combined receipts will not be accepted. Reward eCoupons are automatically issued by the system the following day based on the spending record. The total value of an eCoupon will be deducted in full when used. Any unused points balance will be forfeited. Valid for 60 days; any expired or invalid eCoupons will not be re-issued. Terms and conditions apply. Look for ‘eCoupon’ section in FAQ.
  3. A super e-gold member can redeem eCoupon(s) in different values with their accumulated loyalty point anytime during the valid anniversary year. The Reward eCoupon redemption is available on super e-gold exclusive redemption website while stocks last. The points balance will be reset to zero upon reaching anniversary date and no redemption arrangement can be made with fewer points than the minimum of 15,000. Any unused points balance, expired or invalid points will be forfeited and will not be re-issued.
  4. Member discounts are not applicable to city'super Gift Card, Shopping Voucher, discounted and specified items/counters, and cannot be used in conjunction with other promotion offers. Please refer to instore price tag and promotional materials for details.
  5. Priority Phone Ordering or Hotline Services are available at 2277 3288. (Business Hours: Monday to Friday 10:00am to 6:00pm. except Public Holidays.)
  6. Free home delivery service is available for e-gold and super e members upon net spending of HK$400 and HK$800 respectively. For orders worth less, a HK$100 delivery charge will be levied. An extra HK$100 will be charged for re-delivery arrangements.