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Crafting a better lifestyle
1996
Established in
Causeway Bay, HK
First Store
4
Brands
19
Stores
Better Living
Our Goal
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Our Beginning
It all began in Causeway Bay, inspiring better living.
Established in 1996, we opened our first store in the prestigious shopping hub of Causeway Bay. With a passion for masterful craftsmanship, top-tier food and living well, we committed to redefining the shopping experience. Our goal was simple: to provide discerning customers with not only what they need but also what they aspire to enjoy, inspiring them to pursue a better lifestyle.
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Our Philosophy
Craftsmanship drives everything we do.
Over the years, we have embraced the spirit of craftsmanship, focusing on meticulous attention to detail and quality. This philosophy has guided us in curating exceptional products and services for our customers. It is this dedication that fuels our growth and ensures that we remain a trusted name for enriching lives.
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Corporate Development
From one city to many, we grow with purpose.
Today, we proudly operate 19 stores in Hong Kong, 3 in Shanghai, 1 in Nanjing and 10 in Taiwan under four unique brands: city’super, city’super neighbourhood, LOG-ON and cafe ToGather. Each location reflects our commitment to offering diverse, premium experiences that resonate with modern lifestyles.
2024
Digital Transformation and Culinary Experiences
June, 2024
Community Mega Store
The Group’s first mega community specialty supermarket, city’super neighbourhood, opened at THE SOUTHSIDE in Wong Chuk Hang
The Group’s first mega community specialty supermarket, city’super neighbourhood, opened at THE SOUTHSIDE in Wong Chuk Hang
January, 2024
Nanjing Expansion
The first city'super store opened at ifc mall, Nanjing
The first city'super store opened at ifc mall, Nanjing
November 2023
Kai Tak Comeback
city’super’s fifth branch opened at AIRSIDE, Kai Tak, after an interval of 18 years
city’super’s fifth branch opened at AIRSIDE, Kai Tak, after an interval of 18 years
June, 2023
Sustainability Initiatives
City Super Group introduced a series of new plastic reduction measures: replacing plastic shopping bags with paper shopping bags, replacing bags of ice with refundable ice-gel packs, replacing bubble wrap for fragile items with honeycomb paper wrap, and introducing a new multifunctional, self-service, eco-friendly station to serve as a one-stop recycling and reuse hub for customers.
City Super Group introduced a series of new plastic reduction measures: replacing plastic shopping bags with paper shopping bags, replacing bags of ice with refundable ice-gel packs, replacing bubble wrap for fragile items with honeycomb paper wrap, and introducing a new multifunctional, self-service, eco-friendly station to serve as a one-stop recycling and reuse hub for customers.
December, 2022
Cafe Transformation
LOG-ON cafe was reinvigorated into cafe ToGather by LOG-ON, with an all-new menu and a calming Japanese design
LOG-ON cafe was reinvigorated into cafe ToGather by LOG-ON, with an all-new menu and a calming Japanese design
December, 2022
Dining Fusion
The first Japanese izakaya-style and European bistro-style restaurant, iza’bis by city’super, opened at city’super Times Square store
The first Japanese izakaya-style and European bistro-style restaurant, iza’bis by city’super, opened at city’super Times Square store
June, 2022
Japanese Cuisine Debut
The first authentic Japanese restaurant, MIKURA by city'super, opened at sugar+, Causeway Bay
The first authentic Japanese restaurant, MIKURA by city'super, opened at sugar+, Causeway Bay
November, 2021
Convenience Redefined
New convenience store city'super EKI launched at MTR Admiralty station
New convenience store city'super EKI launched at MTR Admiralty station
September, 2021
Digital Retail Expansion
LOG-ON E-Shop App launched
LOG-ON E-Shop App launched
2020
Lifestyle Expansion and Personalisation
December, 2020
E-Shop Launch
city’super E-Shop App launched
city’super E-Shop App launched
November, 2020
Self-Checkout Era
Self-checkout service launched at city’super stores
Self-checkout service launched at city’super stores
May, 2020
Delivery Service
city’super Food and Beverage Delivery Service launched in Hong Kong
city’super Food and Beverage Delivery Service launched in Hong Kong
November, 2019
Amazing Food Hall
The brand new Amazing Food Hall opened at city’super Times Square store, with a new casual dining experience where convenience meets high quality food
The brand new Amazing Food Hall opened at city’super Times Square store, with a new casual dining experience where convenience meets high quality food
November, 2017
Foodie Wonderland
city’super New Town Plaza store reopened after renovation, featuring the brand new Foodie Wonderland concept with Ready-to-Eat experience
city’super New Town Plaza store reopened after renovation, featuring the brand new Foodie Wonderland concept with Ready-to-Eat experience
December, 2016
Taiwan Expansion
The first LOG-ON store in Taiwan opened at Big City, Hsinchu
The first LOG-ON store in Taiwan opened at Big City, Hsinchu
2015
Lifestyle Expansion and Personalisation
August, 2015
Personalised Gifting
LOG-ON’s first ever personalised gift centre, MANUAL FACTORY, opened at Harbour City store
LOG-ON’s first ever personalised gift centre, MANUAL FACTORY, opened at Harbour City store
June, 2015
Loyalty Programme Launch
New membership loyalty program and city’super HK mobile App launched
New membership loyalty program and city’super HK mobile App launched
December, 2014
LOG-ON ToGather
The first LOG-ON ToGather opened at Fashion Walk – inspiring our customers through interactive exhibitions, workshops and gatherings
The first LOG-ON ToGather opened at Fashion Walk – inspiring our customers through interactive exhibitions, workshops and gatherings
July, 2014
LOG-ON Cafe Debut
The first LOG-ON cafe opened at Cityplaza
The first LOG-ON cafe opened at Cityplaza
June, 2014
Integrated Store Concept
The first integrated city’super and Life by city’super store opened at iapm mall, Shanghai
The first integrated city’super and Life by city’super store opened at iapm mall, Shanghai
April, 2014
cookedDeli in Shanghai
The first cookedDeli by city’super store opened at Times Square, Shanghai
The first cookedDeli by city’super store opened at Times Square, Shanghai
June, 2013
Life by city'super
The first Life by city’super store opened at Kerry Centre, Shanghai
The first Life by city’super store opened at Kerry Centre, Shanghai
2010
Global Expansion and Lifestyle Concepts
May, 2010
Shanghai Debut
The first city’super store in Shanghai opened, at ifc mall
The first city’super store in Shanghai opened, at ifc mall
December, 2005
superlife culture club Debuts at New Town Plaza
The first superlife culture club opened, at New Town Plaza store – sharing our love of food and lifestyle concepts with customers through professional cooking classes and lifestyle event
The first superlife culture club opened, at New Town Plaza store – sharing our love of food and lifestyle concepts with customers through professional cooking classes and lifestyle event
December, 2004
Going Global
city’super went global and opened its first store at The Mall, Taipei
city’super went global and opened its first store at The Mall, Taipei
November, 2001
cookedDeli Launch
The first cookedDeli store opened at Silvercord, Tsim Sha Tsui
The first cookedDeli store opened at Silvercord, Tsim Sha Tsui
1999
Founding the Vision
December, 1999
LOG-ON Debut
The first interactive lifestyle store LOG-ON opended at Festival Walk
The first interactive lifestyle store LOG-ON opended at Festival Walk
March, 1997
Membership Program Launch
The first membership programme, city’super super e card, launched
The first membership programme, city’super super e card, launched
December, 1996
city'super Pioneer Store
The first city’super store opened at Times Square, Causeway Bay
The first city’super store opened at Times Square, Causeway Bay
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