city'super

city'super neighbourhood

LOG-ON

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One-Stop-shopping-solution

1 5
E-Shop E-shop

Discover joy in every corner,
where creativity meets lifestyle.

Your One-stop Destination for Curated Lifestyle Products and Creative Inspiration

With the concept of “Have fun, be inspired!”, LOG‑ON is more than just a store – it’s a lifestyle destination that brings together unique, high‑quality products from around the world. From stationery, fun gadgets, and photographic items to fashion, travel accessories, beauty, and wellness products, every item is thoughtfully curated to spark joy and creativity in your daily life.

With a wide selection of globally loved brands and exclusive finds, LOG‑ON invites you to explore, discover, and create your own unique story. Let every visit inspire new possibilities!

Proudly rooted in Hong Kong for over 25 years, LOG‑ON celebrates this important milestone as a trusted lifestyle brand, continuing to bring creativity, inspiration, and confidence to our community — both long‑time fans and those discovering us for the first time.

Brand icon 1

BRANDS MISSIONS STATEMENT

LOG-ON enriches customer lifestyle with fun, style & attitude. Inspire and engage people with the latest trends & culture through unique experiences beyond products.​
Have fun, be inspired!
Global
Presence
16
Hong Kong
13
Shanghai
3
Curated Brands

Treasure hunting,
Shopping beyond Products!

Explore Our Top 8 Categories
Stationery & Crafting Tools​
Fashion & Accessories
Tech Gadgets & Electronics
Beauty & Personal Care
Wellness & Living
Travel & Outdoor
Character & Collectible
Manual
Factory
Inspiring everyday life with creativity and innovation that excites you

What We Believe In

To ensure bringing unique and high-quality products to our customers, we have well developed a global sourcing network from US, Europe as well as most Asian countries.

Global Sourcing​

Personalization service and gift centre, embossing, engraving, heat pressing, card & wrapping, print & present, stamp & seal, pen& ink​

Gifting and Personalization​

In additions to sales service, we are more emphasis on customer engagement – how they enjoy the moment shopping in LOG-ON and how we deliver the brand concept to end users.​

Customer Engagement​

Brand Ambassador

MF Bear

Personalised Gifts by MANUAL FACTORY

Every creation tells a story

Heat
Pressing
Custom Engraving
Button
Making
Leather Embossing
Stamp
and Seal
Every Bag Counts

Say No To Plastic!

Over 90% of super e members bring their own bags. Let’s go plastic-free and cherish Earth together

Download Our App

Spend More,
Earn More!

Customer Testimonials

Endless beauty finds that fuel my creativity
As a makeup artist, I love exploring LOG‑ON for unique beauty tools and lifestyle items that keep me inspired every day. It's my go‑to place for discovering new colors, textures, and trends!
Chloe Lau ｜ Makeup Artist
Every trip begins with something from LOG‑ON
We love traveling and capturing every moment. At LOG‑ON, we always find stylish travel goods and innovative camera accessories that make our journeys even more enjoyable.
Mr. & Mrs. Lee ｜ Retired Travel Enthusiasts
A happy place for all our family fun
Our kid loves exploring the shelves at LOG‑ON — from card games and blind boxes to fun little gadgets. It's a place where we always find joy and surprises together as a family.
The Yiu Family

Find LOG-ON in Hong Kong

Explore our LOG-ON stores across Hong Kong: from premium products to exceptional service, we bring you the best shopping experience

Store Locator

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city'super
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cafe ToGather